Richard de Nys: Curriculum Vitae

Digital architect, serial entrepreneur, culture addict and team builder — Richard draws on hands-on technical skills, an education in design, a can-do attitude and experience leading digital projects since 1998 to execute and deliver exceptional online sites and campaigns through his production company Tectonic Digital.

Email:   Mobile: +61(0)412 154 778

Professional roles

Founder, Production Director | Tectonic Digital Pty Ltd

Sydney | December 2009 — present

Tectonic Digital is a Sydney interactive production company I've recently founded to provide core services in online advertising production, interface development and production for large websites. Find out more about Tectonic Digital.

Freelance Digital Professional

Sydney | August 2008 — December 2009

After 11+ years leading major digital projects I provided my experience to advertising & creative agencies as a senior-level contractor fulfilling roles as project manager, information architect, and creative/technical producer:

Enfatico (May 2009 — December 2009): As Regional Digital Executive Producer with WPP single-client agency Enfatico, I have been leading Asia-Pacific creative production for Dell's online advertising.

Three Drunk Monkeys (October 2008 — May 2009): With Three Drunk Monkeys (an independent boutique creative agency) I worked on digital projects for Yahoo!7, UBank (NAB's online bank), StarHub and Kia. For StarHub, I was information architect and creative producer on redesign of their website.

Moon Communications Group (August — October 2008): Moon is an integrated brand, design, advertising and interactive agency, owned by Australia's STW Group. For Moon I managed the digital accounts for Westpac Bank, Hutchison 3 Mobile and the RTA. On Westpac I produced the redesign of their public website.

Executive Producer — Interactive | Lowe Worldwide,

Sydney | December 2006 — August 2008

Employed in the Sydney office of Lowe Worldwide, an Interpublic Group agency, I produced digital interactive projects for brands such as Foxtel, Stella Artois, Wonka (Nestlé), Lynx (Unilever), Genesis Energy (New Zealand) and Thomson. In the role of Executive Producer I ensured quality projects were delivered on-time and on-budget. My responsibilities included:

Founder, General Manager | Machinas Digital Development, S.L.

Barcelona + Amsterdam | August 2000 — February 2006

Founded “Machinas”, an internet-focused digital media agency. During my 5+ years tenure, Machinas experienced steady growth with clients in 9 countries. In 2005, Machinas was selected by publisher Taschen to be included in their book “Web Design: Studios” — featuring 90 agencies from around the world dubbed “The web’s hottest design teams”. I sold the business in early 2006, at which point it was supporting 7 full-time staff and delivering large, small, consumer and business websites in a breadth of industries including property, engineering, software and fashion.

Beside the entrepreneurial and operational roles of managing a small business, I managed complete online projects and was hands-on with project tasks — client relationship management; strategy; scoping of project/business requirements; preparation of proposals, estimates and plans; development of functional specifications; information architecture (developing wireframes, storyboards, content structures, prototypes and blueprints); user interface design; user experience design and creative direction.

Freelance Web Designer

London | June 1998 — July 2000

Provided freelance services in web design, development and corporate identity. Clients included Guinness, World Online, Esprit, Schick and Perpetual Fund Management.

Senior Graphic Designer | Esprit

London | September 1997 — May 1998

Esprit is a global fashion company recognised for its design driven identity that has been key to its success in 44 countries. As part of extensive company restructuring, a global image division was established in London, responsible for generating creative solutions for brand material implemented worldwide. I was transferred from Germany to assist with establishing the division.

Duesseldorf | November 1996 — August 1997

Transferred from Esprit in Hong Kong to the image division for Europe to facilitate a closer working relationship between the Asian and European teams. I played a key role in developing a global solution to seasonal pre-production procedures, targeting uniformly high quality whilst reducing pre-production costs.

Hong Kong | July 1994 — October 1996

Employed as a graphic designer in the image division for Asia, I was responsible for design of image, advertising and marketing material used throughout the Asia-Pacific region.

Industrial Designer | Desyn Audio

Melbourne | February 1993 — March 1994

Founded ‘Desyn Audio’ to design and manufacture innovative loudspeakers. Produced surround speakers for Melbourne's Cinema Nova. Exhibited at hi-fi shows in Melbourne and Sydney.


Post-Graduate Degree | RMIT University | Melbourne | 1992
Industrial Design — Bachelor of Arts Honours Grade 1

Tertiary Degree | Royal Melbourne Institute of Technology | Melbourne | 1989 — 91
Industrial Design — Bachelor of Arts with High Distinctions

Secondary School | Island School | Hong Kong | 1981 — 88